Our Brand Story
GUIDE ENTERPRISES began in 2016, starting from a small studio in New Delhi, founded by a group of young people passionate about Indian traditional clothing and modern fashion. Our original vision was simple: to make exquisite garments from all corners of India accessible to every fashion enthusiast, whether they live in cities or rural areas.
Our Philosophy
“Clothes without definition, you without restriction.” is the core of our brand. We firmly believe that India’s rich and diverse textile craftsmanship and clothing culture are treasures in the world’s fashion treasury. By combining traditional techniques with contemporary designs, we are committed to bringing Indian fashion to the global stage, while ensuring every Indian can own clothing that carries cultural heritage and modern style at an affordable price.
Our Features
- Regional Diversity: We gather characteristic garments from all Indian states, ranging from cashmere shawls of Kashmir to cotton fabrics of Tamil Nadu.
- Artisanal Heritage: We support over 500 craftsmen, preserving and safeguarding India’s traditional textile techniques.
- Size Inclusivity: We offer a full size range from XS to 6XL, catering to diverse body types.
- Affordable Pricing: We eliminate middlemen, directly connecting craftsmen with consumers.
- Convenient Delivery: Covering over 6,000 towns and cities across India, including remote areas.
Our Product Collections
- Traditional Classics: Traditional attire such as sarees, kurtas, and Punjabi suits.
- Fusion Fashion: Daily wear that integrates Indian elements with modern tailoring.
- Festival Specials: Exclusive collections designed for festivals like Diwali and Holi.
- Accessories Zone: Handcrafted jewelry, scarves, footwear, and other matching items.
Social Responsibility
We commit 5% of our annual profits to supporting skill training for rural women craftsmen, and have established two craft training centers in Maharashtra and Rajasthan. Additionally, all our packaging materials are made of recyclable paper, as we strive to reduce the fashion industry’s environmental impact.
Contact Us
Address: C-88, Basement, Sector-65, Noida, Gautambuddha Nagar, Uttar Pradesh
Email: customerservice@guide-enterprises.shop
Thank you for choosing GUIDE ENTERPRISES—join us in exploring the endless possibilities of Indian fashion!